The announcement comes a day after President-elect Donald Trump launched the $Trump cryptocurrency. Both coins have risen but have seen volatile trade.

“The Official Melania Meme is live! You can buy $MELANIA now,” she posted on the social platform X on Sunday.

The website for the “Official Melania Meme” says it is a crypto asset created and tracked on the Solana blockchain.

Disclaimers on the websites of both the $Trump and $Melania coins said they were “not intended to be, or the subject of” an investment opportunity or a security.

According to the CoinMarketCap website, $Trump currently has a total market valuation of about $8.7bn (£7.1bn), while $Melania’s stands at around $1.3bn.

Trump had previously called crypto a “scam” but during the 2024 election campaign became the first presidential candidate to accept digital assets as donations.

On the campaign trail, Trump also said he would create a strategic bitcoin stockpile and appoint financial regulators that take a more positive stance towards digital assets.

That spurred expectations that he would strip back regulations on the crypto industry.

In the wake of Trump’s victory, bitcoin jumped to a record high is currently trading at $140,000, according to crypto trading platform Coinbase.

On Friday, the incoming artificial intelligence (AI) and crypto tsar David Sacks held a “Crypto Ball” in Washington, DC.

Other cryptocurrencies, including dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.

Under President Joe Biden, regulators cited concerns about fraud and money laundering as they cracked down on crypto companies by suing exchanges.

Amazon Prime offered few details about the project, but said it was looking forward to sharing this “truly unique story”.

Neither Mrs Trump nor her husband, President-Elect Donald Trump, has commented on the documentary since the announcement.

Because she has yet to comment, it is unclear exactly how involved she will be but the executive producer role signals she has editorial control over the film.

The project began filming in December 2024 and will be released in theatres and on the streaming platform in the second half of 2025, Amazon said.

“Prime Video will be sharing more details on the project as filming progresses and release plans are finalized,” the company said in a statement.

“We are excited to share this truly unique story with our millions of customers around the world.”

The president-elect will take the oath of office later this month.

The documentary will be directed by Brett Ratner, who was accused of sexual misconduct by women, including actress Olivia Munn, in 2017. His lawyer denied the allegations.

This is the latest media project from Mrs Trump, who released an autobiography in October. The memoir was a New York Times and Amazon best seller.Mrs Trump has only made a handful of public appearances with her husband since they left the White House in 2017.

Some US news outlets report she will not live in the White House when her husband returns to Washington later this month.

The documentary announcement also marks the latest in string of connections between the president-elect and Amazon founder Jeff Bezos.

Last month, Mr Bezos announced Amazon would donate $1m to Trump’s inauguration fund and make a $1m in-kind contribution.

Amazon also announced it would stream Trump’s inauguration on its platform Prime.

Mr Bezos recently described Trump’s re-election victory as “an extraordinary political comeback” and dined with him at the president-elect’s Mar-a-Lago residence in Florida.